Public Relations

Providing insight and creative marketing tools because ‘Perception Is Everything.’

Our preferred approach to public relations services is as a hands-on partner. Sure, with our years of experience at doing this, we can advise you on what you should do in a certain situation. But we feel this step is so critical to your business that we would like to help you by seeing our recommendations through to implementation. We don’t require a retainer as ‘your PR firm,’ we won’t be your spokesperson. If you wish, we prefer to train you to be your own best spokesperson -- because after all, you are the one your customers/clients want to hear from, not your paid mouthpiece.

We believe that ‘Perception is everything’ and we work tirelessly to ensure that every representation of your business only speaks the very best about your company – always. That is the essence of what public relations is all about. Because public relations can basically be considered free promotion of your business, we feel that a public relations plan should always be utilized. Public relations, by its nature, is ongoing. It’s in ‘every move you make, every breath you take’ (to coin Sting’s song lyric).

Everything you do as a business, from how professionally your business phone is answered to how quickly you respond to an inquiry, to what color paper you print a promo flyer on, communicates something to the customer. It is our job, and yours, to make sure that all of those elements portray you in the kind of positive light that reaps tremendous rewards over time. Because reputation is key. Without it, it doesn’t really matter how good your product is. If you don’t stand behind your products 100%, you will be forever spending money to seek new customers, because you can be sure the previous ones won’t be back for more. And since it’s human nature for folks to complain and tell all their friends about a bad experience; it’s best to simply always offer your customers a good experience and a good value. Because it’s true – it costs you far more to get new customers than to keep the ones you have. So much to gain for so little cost. Public relations truly is the most cost effective means of promotion.

Communicate with your customers! Let them know what you’re up to and keep them coming back for more updates on products and services. A few suggested cost-effective communications to keep your name in front of clients are:

- Send out timely color postcards, thank you letters, and greeting cards.

- Create business-to-business (B2B) or business-to-consumer (B2C) professional newsletters with our template. If you wish, you may write your own content and have us edit it for you for a polished professional look, or we will gladly write it for you.

When you hire us to be your public relations partner, rather than just work on a specific task such as creating a press release, we will review what you are currently doing in regard to public relations with fresh insight. We listen to your concerns and consider the options, all the while keeping our eye on the ball –in this case, exploiting your ‘unique selling proposition. And then we add value by delivering appropriate and effective market-driven PR solutions that work.

Why Choose BB Marketing Solutions?

You only get one chance to make a good first impression. You want to make a difference. We know what it takes to get there. We believe that ‘Perception is everything.’

Our services include:

• media kits
• newsletters
• press releases
• story placement
• product launches
• media events
• press conferences
• trade show support
• product positioning
• brand management