Editing

Providing insight and creative marketing tools because ‘Perception Is Everything.’

Perception is everything. Your customer’s perception of your business is their reality. What you write and how you write it counts – in everything you do. Your reputation is everything and the quality of the word you put ‘out there’ in the marketplace can very often be a deal maker or breaker. What you communicate speaks volumes about who you are as a business.

Recognize your strengths. If writing is not your expertise, spend your time focusing on what you do best and leverage your assets by leaving the writing to the experts. If your strengths do lie in the written word, even accomplished writers recognize that they are often too close to their own work to scrutinize it objectively. A good editor is the best judge and is the writer’s closest ally. A publication that contains errors, inconsistencies in content, style or format is confusing, detracts from the credibility of the writer and reflects poorly on the business. The top companies in your field understand that money spent on professional editing of all your communications will result in more business exponentially.

How We Do It:

Our commitment to quality begins with basic questions that explore your product(s), customer demographic, objective and goal for the specific communication. We take this extra step because it is essential for a good editor to understand this in order to deliver a focused, purposeful and effective publication.

BB Marketing Solutions provides a full range of editing services that include what is called a ‘substantive’ edit. A substantive edit begins by assessing the copy as a whole for readability, style, tone, structure, logic, and accuracy, as well as whether the text appropriately reaches your target demographic. The editor will make suggestions to enhance the copy by reworking weak areas and building upon strengths. This may include reorganizing or rewriting portions of text, eliminating wordiness, writing transitions and summaries. We perform a line-by-line copy edit correcting spelling, grammar, usage, capitalization, punctuation and eliminating inconsistencies. Then we re-read all documents once more after we complete our edit to make sure we didn’t miss anything. Finally, we review the entire finished product with a highly trained professional eye, evaluating the overall graphic look and feel of the piece for clarity and cohesive style including adherence to graphic design elements, etc.

Why Choose Us?

We are known for measurably enhancing your text without losing your voice, or the quality that distinguishes your writing from another’s. We have the training and professional experience, intelligence and dedication to make your best work shine. Your copy will be given a complete review by a very thorough, meticulous, professional editor who not only knows grammar and how to write, but also understands marketing. Because everything you publish should be part of your cohesive marketing strategy.


If you wish to be perceived as the best – let us help you get there. We know the road.